Ethnographic research assistance gives full knowledge on the customer, including approach, cultural trends, routine elements, and how the social framework influences product selection and usage. Our researchers thoroughly monitor and evaluate the home environment, asking questions and listening to gain insights into consumer trends, responses, and issues.
Staright Up Sample conducts focus groups to provide entertaining and enlightening activities for both participants and customers. We enable FGDs with the consumer's availability and convenience in mind, as well as facility arrangements based on client requirements.
Staright Up Sample responds to the demand for improved sampling and explores the flexibility of IDIs in order to suit the research project's objectives. When doing TDIs, the research and PII are kept private. Only with the respondent's prior permission and consent may the talk be recorded. We provide digital audio recordings of all completed interviews, as well as transcripts if necessary, to assist our clients in verifying and evaluating the interviews' validity.
The primary goal of performing a Mystery Shopping exercise is to evaluate the level of service supplied to the client or to provide information about various operational factors in order to enhance the services delivered to the customer. At GMS, we ensure that we apply the most objective and impartial method of gathering actual feedback by behaving as a consumer.