PANEL PRIVACY

Privacy Policy for Straight Up Sample Last updated: September 1, 2022

1. Introduction

This Privacy Policy sets out the commitment of Straight Up Sample to the privacy of its panel members (“Panellists”, “Panellist”) and governs Panellists’ rights regarding privacy and data protection. By registering to the Straight Up Sample panel and accepting these terms, you confirm that you have read and understood the terms of this Privacy Policy.

2. Lawful Collection and Use of Data

We collect your personal data in several ways, such as through our website(s), mobile applications, and other research activities. We may use your personal data based on various legal bases, such as your consent, contract performance, legal obligations, vital interests, public interest, or legitimate interests.

OPERATING OUR WEBSITE(S) PURPOSE: To ensure effective presentation of content according to your device and analyze statistical data about browsing actions. DATA COLLECTED/PROCESSED: IP address, operating system information, browser type. PANEL REGISTRATION AND MANAGEMENT PURPOSE: To administer your panel profile, communicate with you, and select you for future surveys and research activities. DATA COLLECTED/PROCESSED: Name, email address, postal address, mobile device ID, demographics, and other relevant details. MARKET RESEARCH PURPOSE: To understand your views about products and services or your behavior in different situations. DATA COLLECTED/PROCESSED: Identifier, contact details, email address, voice, image, opinion. SCIENTIFIC RESEARCH FOR ACADEMICS, PUBLIC HEALTH ORGANIZATIONS, OR RESEARCH COUNCIL INSTITUTES PURPOSE: Conducting clinical studies, health economics, and other research projects. DATA COLLECTED/PROCESSED: Identifier, contact details, email address, health data. SCIENTIFIC RESEARCH FOR COMMERCIAL COMPANIES AND CHARITABLE RESEARCH ORGANIZATIONS PURPOSE: Conducting commercial studies and research projects. DATA COLLECTED/PROCESSED: Identifier, contact details, email address, health data. SAFETY MONITORING (PHARMACOVIGILANCE ADVERSE EVENTS REPORTING) PURPOSE: Reporting Adverse Events during our studies to competent authorities. DATA COLLECTED/PROCESSED: Identifier, contact details, email address, disease, treatment, adverse events. PUBLIC DISCLOSURE PURPOSE: Sharing or disclosing information pursuant to legal or regulatory requirements. DATA COLLECTED/PROCESSED: Identifier, name, contact details, email address, incentive received. FRAUD PROTECTION PURPOSE: Protection against fraudulent behavior. DATA COLLECTED/PROCESSED: IP address, browser specifications, device specifications, postal addresses, email addresses, official identification number. SURVEY PARTICIPATION UNIQUENESS PURPOSE: Preventing multiple entries in surveys by the same individuals. DATA COLLECTED/PROCESSED: IP address, browser specifications, device specifications. TRACKING OF THE ANSWERS OF RECURRING RESPONDENTS (SPECIAL RESEARCH DESIGN PROJECTS) PURPOSE: Tracking opinions over time for specific research projects. DATA COLLECTED/PROCESSED: Persistent unique project-specific identifier. DATA MATCHING AND ENRICHMENT PURPOSE: Enriching panel profile data by matching with third-party sources. DATA COLLECTED/PROCESSED: Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID. ADVERTISING TARGETING AND MEDIA BUYING RESEARCH PURPOSE: Using personal data for lookalike modelling to improve advertising targeting. DATA COLLECTED/PROCESSED: Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID. AD EXPOSURE AND MEASUREMENT PURPOSE: Matching personal data with third parties for advertising measurement research. DATA COLLECTED/PROCESSED: Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID. 3. Third Parties (Clients and Suppliers) We may share your personal data with third-party vendors and processors to perform panel management related activities and deliver panel services and activities to you. 4. Confidentiality, Security, and Data Storage We take appropriate measures to protect your personal data during transmission and storage. Your personal data may be transferred and processed outside your country with additional safeguards as required by applicable law. 5. Cookie Disclosure We use cookies for various purposes, and you can adjust your cookie settings through your panel account. 6. Accuracy We take reasonable steps to keep your personal data accurate, complete, and current. 7. Children’s Data We do not knowingly collect data from children without parental permission. 8. Sensitive Data From time to time, we may collect special categories of personal data with your consent. 9. Rights of Individuals You have rights to access, rectify, erase, and restrict processing of your personal data. You can contact us for any privacy-related concerns or requests. 10. Data Storage and Retention We retain your personal data for as long as you are a member of the Straight Up Sample panel. 11. Updates to Our Privacy Policy We keep our privacy policy under regular review and will notify you of any changes. 12. How to Contact Us If you have any questions or concerns regarding your privacy or this policy, please contact us. 13. Complaints & Country Specific Disclosure If you consider that our processing of your personal data infringes data protection laws, you have the right to lodge a complaint with a supervisory authority responsible for data protection.